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Japanese Cartoon Characters |
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Any first time visitor to Japan may experience a bit of cuteness overload as it is quite common for Japanese companies, the government and even the military to use a cute character or mascot in their promotional material. Many western people can find it a bit odd and amusing that even the most serious business will put out a publication with a happy character all across it. Today the cuteness or Kawaii culture has become part of Japan's identity with characters that westerners would normally associate with small children's books becoming part of Japan's hip pop culture scene.
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